seo網站優化中的標題寫法。很多站長朋友問我，網站的標題到底合格不合格，那么我寫下這篇文章，建議大家看后可以在實踐中研究一下，畢竟做SEO就是不斷的測試，不斷的研究?？偪匆郧扒叭藢懙囊恍?a href="http://www.a-ctapes.com/" title="無錫百度優化" target="_blank" class="sitelink">優化文章，難免優點過時。下面說說幾個關鍵點：
SEO website optimization in the title writing. Many stationmaster friends ask me, the title of the site in the end qualified or unqualified, then I write this article, suggest that we can look at the practice of research, after all, do SEO is continuous testing, continuous research. Looking at some previous articles written by predecessors, it is hard to avoid being outdated. Here are some key points:

1：網站的標題中切莫不要含有非法用詞，比如鏈接，QQ號碼，電話號碼，希奇古怪的標點符號等。眾所周知，百度搜索引擎是十分討厭鏈接的，如果你的標題中帶有鏈接，拿文章來說，發布后，百度首先是審核，審核后合格才放出來，尤其是新網站，最好不要這樣做。標題中帶廣告語是作為一個垃圾網站的代言，百度搜索會進行降權，有部分站長為了標題的突出，加如了像【 】 ★等，這也是很不恰當的，更加不符合百度優化守則。
1: Do not include illegal words in the title of the website, such as links, QQ numbers, phone numbers, strange punctuation marks, etc. As we all know, Baidu search engine is very disgusting links, if you have links in the title, take the article for example, after the release, Baidu is first audited, audited qualified to release, especially new sites, it is best not to do so. Title with advertising language is as a garbage site endorsement, Baidu search will be downgraded, some webmasters in order to highlight the title, such as [], etc., which is not appropriate, more do not conform to Baidu optimization code.

2：文章發布的時候，盡量手動替換一下關鍵詞或者顛倒下順序，拿一篇新聞舉例：《中國九省市大霧籠罩致交通嚴重受阻 》那么我們可以修改為《全國9省市因大霧籠罩導致交通嚴重受阻》。畢竟大家的文章都是在其他門戶采集或者復制粘貼過來的，就算你不修改文章內容，畢竟標題是必須改的!有研究顯示：百度收錄一篇同一標題的文章最多不超過3篇，也是權重比較高的網站。一篇標題完全一樣的文章同時發布。一天內可能出現很多收錄，但是慢慢你會發現，過了幾天后權重小的網站收錄的文章就掉下去了，甚至消失了，既沒有流量，也對網站有害，或導致網站被降權。
2: When the article is published, try to manually replace the keywords or reverse the order, take a news example: "Heavy fog in nine provinces and cities in China caused serious traffic obstruction" then we can revise it to "Nine provinces and cities in the country due to heavy fog caused serious traffic obstruction". After all, everyone's articles are collected or copied and pasted in other portals, even if you do not modify the content of the article, after all, the title must be changed! An article with the same title will be issued at the same time.  Many entries may appear in a day, but slowly you will find that after a few days the weight of the small site entries on the article fell, or even disappeared, neither traffic, but also harmful to the site, or lead to the site was downgraded.

3：網站關鍵詞： 基本上可以不用寫了，因為百度站長社區的工程師LEE 已經證實百度已經丟棄了關鍵詞標簽。但是網站描述標簽很重要。所以寫好標題和描述是至關重要的，一般盡量設置比較冷的關鍵詞，百度搜索出來很少的詞做優化，效果十分明顯。另外不得不提到的是：網站標題上的描述也是很重要的。比如：，表面看 大家以為是前面的“速途網”很重要，其實不然，現在百度對標題后面的說明甚至高過了第一行前面的文字，你甚至可以在百度搜索：“互聯網行業媒體”都可以找到你的網站。
3: Website keywords: basically can not be written, because Baidu Stationmaster Community Engineer LEE has confirmed that Baidu has discarded the keyword tag. But website description tags are very important. So it is very important to write a good title and description, generally try to set the cold keywords, Baidu search out few words to optimize, the effect is very obvious. Another thing I have to mention is that the description on the title of the website is also very important. For example: look at the surface that people think is the front of the "speedway network" is very important, in fact, now Baidu's Title behind the explanation even higher than the first line of text, you can even search in Baidu: "Internet industry media" can find your site.

4：無論是網站標題，還是文章標題，建議設置短小，精，準。這樣得到的權重會比較高。描述也是，不要寫太多，四，五十字左右即可。對于有些公司企業站的標題全部設置一樣是不合理的，整個網站，無論點擊哪個產品，哪篇文章，都是同一個標題，這樣會導致搜索引擎里出現大量相同的標題，對網站而言十分危險，降權，排名不高等等原因，就要修正了。
4: whether it is the title of the website or the title of the article, it is recommended that it be short, precise and accurate. This will get a higher weight. Description is also, do not write too much, four, fifty words or so. It is unreasonable for some companies to set all the titles of their corporate websites. Whatever product and article they click on is the same title. This will lead to a large number of the same titles in the search engine. It is very dangerous for the websites, and it will be revised for the reasons of lower ranking and lower weight.

5：在寫網站標題和描述的時候盡量寫你網站的中心思想，你所要推廣的產品或內容必須符合網站的結構與目標。不要一個文章站的描述里寫有下載，論壇等詞匯。這些關鍵詞顯然與你的網站主站沒有任何聯系，沒有關聯的關鍵詞無法給您的網站權重加分。
5: Write the title and description of the site as much as possible when writing the central idea of your site, you want to promote the product or content must conform to the site's structure and objectives. Do not write a downloaded, forums and other words in the description of an article station. These keywords obviously have nothing to do with your site's main site, no associated keywords can not give your site weight points.

6：多個頻道的網站，標題盡量不要太重縫，必須分開寫，可以適當的在標題后面加上主站的名字。多個分類欄目的標題寫法：盡量把所在欄目的關鍵詞放在最前面。比如： 你在寫標題的時候可以去參照一些大網站設置，那些站的標題都是比較規范的。作為一個SEO人，一看就知道你的網站標題是否正確，是否合理。
6: Multi-channel websites, the title should not be too heavy sewing, must be written separately, you can properly add the name of the main site after the title.  The title of multiple classification columns is as follows: try to put the key words in the column first. For example: when you write a title, you can refer to some big website settings, the headlines of those stations are more standardized. As a SEO person, you can see if your website title is correct and reasonable.

上面所說的基本設置是針對百度優化所講的，以后會給大家講講谷歌的標題寫法，每個搜索引擎的規則算法不太一樣，但是都大同小異。做SEO就是要實際的多操作，才能夠得到最新的優化手段。而不是整天去看那些優化文章，在這里不得不提一下：一個網站在被搜索引擎收錄良好的前提下，可以修改標題做優化。如果你網站快照不前，收錄不更新，這樣的站改標題是非常危險的。一旦修改后，百度是會把你當新站看待的!那么你有可能需要花上2，3個月才看到標題改變和排名變化的結果。好了，今天先聊到這里，下次我們再見
The basic settings mentioned above are for Baidu optimization, we will tell you about the title of Google, the rules and algorithms of each search engine are not the same, but are very similar. To do SEO is to have more practical operations to get the latest optimization. Instead of looking at those optimization articles all day long, I have to mention here: a website in the search engine included a good premise, you can modify the title to optimize. If your website snapshot is not included, it will be dangerous to change the title of the station. Once revised, Baidu will treat you as a new station! Then you may need to spend 2 or 3 months to see the results of headline changes and ranking changes. OK, let's talk to you first. Let's see you next time.