做為百度優化,經常接手新網站那也算是家常便飯了,而對于一個新網站而言,提高網站權重那是重中之重,因為一個新網站要想引起百度的重視,必然要做考慮一些環節上的問題,而這些問題其實也都是做為百度優化的基本操作流程罷了,只是很多百度優化新人都不是很了解,今天就來淺談一下經過總結的一些技巧吧!
As Baidu optimization, often take over the new site that is a common meal, and for a new site, improve the weight of the site is the top priority, because a new site to attract Baidu's attention, it is necessary to consider some aspects of the problem, and these problems are in fact Baidu optimization as the basic operation process Well, just a lot of Baidu optimization newcomers are not very understanding, today to talk about some of the skills summarized it!

一,網站域名與程序
First, the domain name and procedure of the website.

一個新網站首先考慮的就是域名問題與程序問題,選擇域名也要分析,域名當然最好包含你要做的關鍵詞,比如58的,域名就是58.com,這樣的域名一是方便用戶記憶,二是方便搜索引擎判斷。對于程序首先考慮就是選擇靜態網址,而且URL能短則短,如果非得要引用動態的路徑,那也不要過多過雜,而且在網站布局時最好按照常規,也就是首頁加頻道頁加欄目頁加內容頁等方式規定網址,目前百度還是喜愛按常規出牌的網站!
A new website is the first to consider the domain name and program issues, domain name selection should also be analyzed, of course, the best domain name contains the keywords you want to do, such as 58, the domain name is 58.com, such a domain name is convenient for users to remember, the second is convenient for search engines to judge. The first consideration for the program is to select a static site, and the URL can be short, if you have to refer to the dynamic path, it is not too complicated, and the layout of the site is best in accordance with conventional, that is, the home page plus channel pages plus column pages plus content pages and other ways to specify the URL, Baidu still likes to license the site according to conventional!

二,導航
Two, navigation

這個導航其實應該放在上面來說的,但是在這我卻要詳說,一個網站的導航非常重要,這就和我們在商場買東西是一樣一樣的,如果商場里沒有標明哪個區域是什么物品,你能找到你想到的東西嗎?就算是找到那也要很費時費勁吧。
This navigation should actually be on top, but here I'm going to go into detail. Navigation of a website is very important, just like shopping in a mall. If there's no area in the mall that says what's in it, can you find what you're thinking? Even finding it takes time and effort.

那么對于導航要如何去設計,其實也很簡單,就是要突出,一個欄目有一個導航,能讓用戶知道自己怎么去進入,導航也就是引導用戶的一種方式,很多用戶 進入一個網站時都是先從導航看起的,因為他們要找路標,導航就是路標。而且導航的作用不單單是路標那么的簡單,導航還要布局好關鍵詞,這樣不單可以引導用 戶,更能引導搜索引擎。
So how to navigate to design, in fact, is also very simple, is to highlight, a column has a navigation, let users know how to enter, navigation is a way to guide users, many users enter a website is first from the navigation, because they want to find a landmark, navigation is a landmark. And the role of navigation is not only as simple as a landmark, navigation also need to lay out the keywords, so that not only can guide users, but also can guide the search engine.

三,標題與描述
Three, title and description

一個網站的標題與描述是很重要的,那么對于標題與描述的撰寫與優化,其實在百度搜索引擎指南當 中已經做出了詳細的指導了,在這劉宇凡就閑談一兩句吧,對于標題的描寫,首先要注意一個點,就是千萬不要堆積關鍵詞,因為百度分詞已經很成熟了,只要把主 要的關鍵詞放在前面,然后在選擇相關的,相對的,這樣進行編寫即可,百度中文分詞會自動幫你匹配的。對于描述的撰寫非常重要,描述注意幾個點,就是你的關 鍵詞加你的業務再加你的詳細方式,這樣進行撰寫即可。標題與描述的撰寫切莫過長過繁,簡單突出重點就好!
The title and description of a website is very important, so for the title and description of the writing and optimization, in fact, in the Baidu search engine guide has made a detailed guide, in this Liu Yufan chat about a sentence or two, for the description of the title, the first thing to note is that do not pile up keywords, because Baidu points Words are already mature, as long as the main keywords put in front, and then choose the relevant, relative, so you can write, Baidu Chinese word segmentation will automatically help you match. It's important to write descriptions. Note a few things about descriptions, which are your keywords plus your business plus your detailed way of writing. The writing of title and description should not be too long and complicated.

四,網站內容
Four, website content

一個網站要想留住用戶,就必然要有強大的內容做基根。那對于內容而言,其實也是很糾結的,這里我把內容分為原創與偽原創兩 個部分,原創雖好,但是費時費力費人,所以很多人就選擇了偽原創。但是大家要明白原創是搜索引擎判斷一個網站好與不好的標準之一,所以做好原創還是很有必 要的,只是原創之于完全是可以適當做一些偽原創的,在這里原創與偽原創的數量是有一定技巧的,原創應該是一個網站的百分之七十,偽原創可以是百分之三十。
If a website wants to retain users, it is bound to have strong content to be the basis. That for the content, in fact, is also very entangled, here I divide the content into original and pseudo-original two parts, the original is good, but time-consuming and laborious, so many people choose pseudo-original. But everyone should understand that originality is one of the criteria for the search engine to judge whether a website is good or bad, so it is necessary to do a good job of originality, but originality is entirely possible to do some pseudo-originality, where the number of originality and pseudo-originality is a certain skill, originality should be 70% of a website, pseudo-originality. originality can be thirty percent.

如果你非得要我算上采集內容,那好吧,自己考慮這個比率吧!
If you need me to collect the content, well, consider the ratio yourself.

五,錨文本
Five, anchor text

錨文本大 家都知道它的重要性,一個網站的權重值很大部分都來自于錨文本。而一個新網站建立錨文本時是需要注意的,先說一下首頁錨文本,那么在布局首頁時,很多新手 肯定會堆積關鍵詞與設置多個關鍵詞錨文本鏈接到首頁,其實這種方式是有誤區的,因為首先過多的堆積會導致新網站不受百度的信任,其次鏈接多個關鍵詞錨文本 到首頁時,會分散網站的權重值,所以首頁錨文本一定要適當。
Anchor text is known to be important, and a site's weight comes largely from the anchor text. And a new site to build anchor text is to pay attention to, first talk about the home anchor text, then in the layout of the home page, many novices will certainly pile up keywords and set up a number of keyword anchor text links to the home page, in fact, this way is wrong, because the first excessive accumulation will lead to the new site is not trusted by Baidu, its Link multiple keyword anchor text to the home page, will scatter the weight of the site, so the home anchor text must be appropriate.

再來說文章中的錨文本,大家都知道百度如今對分頁與文章頁的權重值是越來越重視了,文章中的錨文本還是和首頁錨文本有一定的區別的,因為文章中的錨 文本多數是針對關鍵詞來做的,那么一篇文章中最好錨文本不要超過四個,就算是內鏈都不要太多,不然百度會爬暈的,而且文章錨文本不要多個關鍵詞指向同一個 地址,這樣也會令搜索引擎出現錯誤的判斷。
In addition, the anchor text in the article, we all know that Baidu is now more and more attention to the weight of the page and the article page, the anchor text in the article or the home page anchor text has a certain difference, because most of the anchor text in the article is done for keywords, then the best anchor text in an article should not exceed four, Even if the chain is not too much, or Baidu will crawl dizzy, and article anchor text do not point to more than one keyword to the same address, which will also make the search engine wrong judgment.

六,友情鏈接
Six, friendship links

都知道友情鏈接的 好處,但是友情鏈接也不能隨便加的,如果你的是一個新的網站,那么我建議還是不要過快的添加友情鏈接,如果你的網站有了一定的權重后,也就是百度已經收錄 過十了,外鏈也有幾十了,這樣就可以適當去找友情鏈接了。很多人問為什么一個新的網站不要過快找友鏈,其實這很好解釋,這個就如同,你在交朋友過程中,如 果你一下子就認識十幾,幾十個人的話,那么請問,你能記住他們嗎?那么你對他們當中的哪個印象好?我想應該沒有一個,所以新網站一旦過快交換鏈接,那么就 等于加快了百度權重的傳遞,而你的是一個新網站,一點權重都還沒有,這樣網站就會被百度視為網站不利于傳遞權重,導致百度會給我一定時間的考核期,這樣就 得不償失了,所以劉宇凡建議新網站換友情鏈接之時要考慮自身網站的權重承受問題。
We all know the benefits of friendship links, but friendship links can not be added casually, if you are a new site, then I suggest not too fast to add friendship links, if your site has a certain weight, that is, Baidu has included ten, there are dozens of outside chains, so you can appropriately find friendship.  Links. Many people ask why a new website should not look for friends too quickly, which is a good explanation, this is like, you make friends in the process, if you know more than a dozen, dozens of people at a time, then ask, can you remember them? So what impression do you have of them? I think there should be no one, so a new website. Once too fast exchange links, it is tantamount to speeding up the transfer of weight Baidu, and you are a new site, a little weight has not yet, so the site will be regarded as Baidu site is not conducive to transfer weight, leading to Baidu will give me a certain period of assessment, so it is worthwhile to lose, so Liu Yufan suggested a new site friendship chain. Then we should consider the weight bearing problem of our website.

七,外部鏈鏈
Seven, external chain chain

一說到外鏈,很多百度優化都很頭疼,因為發外鏈實在是太費時間太枯燥了,而且發外鏈非常煩,我想這也是每一個站長都有共鳴的。深圳百度優化劉宇凡在這里要說的是不管你是百度優化還是站長,外鏈都是一個基本工作與不斷去研究的技術問題,所以請各位淡定。
Speaking of the outer chain, a lot of Baidu optimization are headaches, because the hair outer chain is too time-consuming and boring, and hair outer chain is very annoying, I think this is also every stationmaster has resonance. Shenzhen Baidu optimization Liu Yufan here to say that whether you are Baidu optimization or stationmaster, outside the chain is a basic work and constantly to study the technical issues, so please calm down.

一個網站要想快速提高排名與權重,那么外鏈是一個很好的方式。獲得外鏈的方式非常多,那么劉宇凡在這里就主要說兩個方法,其一就是購買鏈接,其二就是軟文鏈接。
A website wants to quickly improve the ranking and weight, then the external chain is a good way. There are many ways to get outside the chain, so Liu Yufan here mainly said two methods, one is to buy links, the second is soft links.